Digital Marketing Specialist - Harum Group

Join Harum Group as a Digital Marketing Specialist in Jayapura, Papua, and drive impactful digital strategies that deliver measurable ROI. In this dynamic role, you will develop and execute comprehensive digital marketing campaigns, leveraging data-driven insights to grow our digital presence and achieve business objectives. Harum Group is a leading company in the Papua region, known for its innovative approach and commitment to excellence. This is your opportunity to work in a vibrant, fast-paced environment and make a significant impact on our digital marketing efforts.

As a Digital Marketing Specialist at Harum Group, you will work closely with cross-functional teams to create and implement digital marketing strategies. You will utilize tools like Google Analytics, Google Ads, and Meta Business Suite to track performance and optimize campaigns. This role is perfect for someone who thrives in a challenging and rewarding environment, with a passion for digital marketing and a proven track record of success.

📋 Tanggung Jawab Pekerjaan

• Develop and execute digital marketing campaigns across various channels, including social media, email, and search engines.
• Analyze campaign performance using tools like Google Analytics and Meta Business Suite to identify areas for improvement.
• Create and manage social media content calendars, ensuring consistent and engaging communication with our audience.
• Conduct keyword research and optimize search engine marketing (SEM) campaigns to improve visibility and drive traffic.
• Collaborate with the sales and marketing teams to align digital marketing efforts with overall business goals.
• Stay up-to-date with the latest digital marketing trends and best practices to continuously improve our strategies.
• Monitor and report on key performance indicators (KPIs) to provide insights and recommendations for stakeholders.
• Manage and optimize paid advertising campaigns on platforms like Google Ads and Meta Ads to maximize ROI.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 3 years of experience in digital marketing, with a proven track record of success in developing and executing campaigns.
• Proficient in using digital marketing tools such as Google Analytics, Google Ads, Meta Business Suite, and Hootsuite.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Excellent communication and project management skills, with the ability to work collaboratively in a team environment.
• Certification in Google Ads or Meta Blueprint is a plus.
• Familiarity with local market trends and consumer behavior in Papua is highly desirable.
• Ability to work in a fast-paced, deadline-driven environment and manage multiple projects simultaneously.

🛠️ Keahlian

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